Use of Patterns in Design Thinking to Support Speed to Market

Posted by Mike Hall on Jan 13, 2016 8:30:00 AM
Mike Hall

Use_of_patterns_in_design_thinking.jpgI could go on in detail about just how beneficial Design Thinking is, or could be, to your organisation with all of the buzz words, tools, maps and general design thinking passion that most other pieces of content bestow...

Instead I’m keeping it simple and sticking to Patterns:

What is a pattern?

Patterns are found everywhere in Mother Nature, but in this context they are repeated UI (user interface) elements, which are created to provide consistency in applications or systems.

Why is this important?

Because consistency is one of the cornerstones of usability.  Consistency increases both learnability and expectancy, making any site or application easier and quicker to use.

How does this help design thinking?

Patterns provide the vehicle for Design Thinking to rapidly prototype and test ideas.

Following on from ideation sessions, a pattern library full of UI elements allows you to rapidly prototype ideas and test them with real users. With a prototyping tool such as Axure and a library full of UI patterns a proficient prototyper can create fairly complex pages in a just couple of hours. Ideas can be fleshed out into hi-fidelity working HTML prototypes and tested with real users.

Ideas which flop can be ruled out quickly and cheaply, very early on in the process, before too much time and money have been spent on them. Ideas which resonate with users can be tweaked and adapted to improve them and bring them in line with users’ expectations and needs very quickly.

Design thinking is all about spreading a wide net, trying lots of ideas and learning which ones to ignore as early as possible. When you can remove the weeds and focus on the blooms, innovation prevails and your organisation will thank you for it!

Talk to us about how patterns can help you or check out some other tools you can use in Design Thinking...

Design Thinking Case Study

Topics: Design Thinking and Customer Experience